WOODSTOCK

TARGET AUDIENCE

Men, women, and children of all ages that are looking for an original psychedelic typeface that is both whimsical and well-built.

DESIGN PROBLEM

To create a typeface that harkens back to the late 60s and 70s era of the gorgeous Psychedelic imagery of The Fillmore.

DESIGN PROCESS

The typeface is created by carving out singular blocks of black using white out to create negative spaces which form the final letters.

DESIGN SOLUTION

Inspiration was drawn from previous typefaces and a grid system used to establish the units of the typeface before taking a paper and hand carving out using white out to create the final typeface. Then, the design is scanned and converted in Illustrator. Photoshop is used to create real world applications. Illustrated here is an intended example of the typeface in-use for the 50th Anniversary of Woodstock Music Festival.

SOFTWARE

Illustrator | Photoshop