CHIHULY

TARGET AUDIENCE

Designed for couples and singles of all skill levels. Age group expected to be between their 20s and 40s.

BACKGROUND

The Chihuly Garden and Glass museum in Seattle seeks to enhance its marketing and promotional assets so prospective attendees of its events can receive all the necessary information and portals to easily purchase tickets for the event.  

DESIGN PROBLEM

To design a marketing campaign for the museum event. 

DESIGN PROCESS

The original name of the event was rebranded as ‘Dance in the Glasshouse’ and the information distilled to include the date, summary for the event, and the imagery pulled from my own photography as well as the URL for the Museum website.  

DESIGN SOLUTION

The purpose is to make the information actionable and the call to actions simple and user friendly through mobile ads, subway ads, street advertisement banners. The typefaces are expressive script (Messenger Pigeons) and a simple Sans Sarif (Avenir Next) typeface.

SOFTWARE

InDesign | Illustrator | Photoshop