DÉLICAT

TARGET AUDIENCE

Millennials and younger, aged 17 to 34 women that enjoy candy with a fancier flare.

BACKGROUND

Délicat is a candy company in the business of giving its customers the treat they deserve. It has a delectable array of candy for every flare of women. Whether you have a sweet or a fiery red hot side, we’ve got something to satisfy every craving.

DESIGN PROBLEM

To design a candy company that is the essence of its name: delicate and playful.

DESIGN PROCESS

Bouncing around names such as “offrez vous” or “délices cherries”, nothing sat right until “Délicat”. The company has to reach all sorts of women from all sorts of walks of life that want to step into a world filled with their deepest desires.

DESIGN SOLUTION

The color scheme strikes a note of elegance and playfulness with a candy replacing the dot above the letter “i” inside “Délicat”. The packaging consists of two different colors of candy (purple and teal). A Sans Serif typeface combined with a more cheerful ‘Playball’ typeface on which the logo of the company is based upon. The packaging is held in one hand with the company logo and nutritional facts attached to a ribbon at the top of the pyramid package.

SOFTWARE

Illustrator | Photoshop