TARGET AUDIENCE
BeMe is an organization that works in partnership with colleges across the United States to provide students with support and resources to lead healthy and active lives.
BACKGROUND
College is the time to explore yourself and we are here to facilitate your mental and physical health. We are dedicated to connecting students with similar interests to keep each other motivated in the ultimate goal to stay healthy.
DESIGN PROBLEM
Create a digital platform and brand that works with colleges to give students the space to meditate, work out, and engage with others.
DESIGN PROCESS
Originally, a symbol was meant to represent the brand, but the name BeMe stood apart as uniquely capable the various sectors of the brand including, Mindfulness, Fitness, and Teams. Grids were implemented throughout for a clean and sleek design.
DESIGN SOLUTION
We introduce group and solo exercise as well as mindfulness activities for college students who want a balanced lifestyle.
SOFTWARE
Adobe XD | Illustrator